The Podcast for the Ag Sales Professional
An agriculture podcast dedicated to selling in agribusiness. This Ag podcast focuses on the best practices for selling to farmers and livestock producers. We also focus on those salespeople who call on Ag buyers at the thousands of agribusinesses that serve the farming community.
Use the Buddy Shirt Method to develop teamwork Everyone knows or should know that we can all accomplish more through teamwork. And most of us in business actually practice fairly good teamwork behavior. The Problem: However, there is a group of employees in our business that historically struggles with teamwork. This group can sometimes even […]
Listen better, gain more understanding of what your customer needs, and sell better Every customer or prospect you meet is seeking one common goal. Do you know what it is? Is it money, bigger yields, lower input costs, or increased ROI? Maybe. But the one thing every one of them wants from you as their […]
People buy from people they Trust There is a well-known phrase in selling, “People buy from people they know and trust”. The struggle that most of us face in selling is, “How do I build trust?”. If you are a new salesperson and don’t have established relationships, this can be difficult. Listen in as Greg […]
You Selling You to You Your first customer is you and the first product you sell is YOU! Might be a tongue twister, but it is true. This is not your standard run of the mill, “Fake it till you make it” message. I want you to understand that in the beginning and maybe even […]
How to develop your own “Pain Relief” as an Ag Sales Professional Ever thought about your daily selling struggles as pain? When you decide to go see that difficult customer or collect from that past due account, do you think of it as pain? If so, then we can jump right into pain relief. If […]
Useful or useless? Make your selling data work for you Sitting in my first official sales training session, one of our company’s top salespeople was giving all of us new salespeople a short training presentation. One of his opening comments struck me as odd. Meaning, I didn’t think it was right, but I was too […]
A Salesperson’s guide to teamwork in a dysfunctional culture Salespeople need to build internal teamwork even when other departments don’t want to. It’s March and most of the agribusiness trade shows are winding down. Now, it’s time to get out into the market and follow up. In other words, deliver on all those promises. Before […]
See if you or your sales team can answer them When preparing to do a sales training program, I always interview several people on the team. During each of those interviews, I have a short window of time to discover as much as I can about them, their specific strengths/weaknesses, their specific market, and what […]
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