Day: October 18, 2018

Knowing how to sell is not enough

Doing is more important The Information Age began in the 1970’s and is still going stronger than ever. So, it would make sense that knowing a lot of information would give someone or a company an advantage. Not necessarily so says, Pfeffer and Sutton in their 2000 book titled, “The Knowing-Doing Gap”. A great book […]