Day: May 27, 2021

Sell to be understood, not to impress Our waiter ushered us over to our table as we sat down in the small local diner.  My potential customer, Mark, knew the place well and most of the patrons in the diner.  After he got done saying hello to literally everyone in the diner, we made some […]

Using a napkin to increase sales Sell to be understood, not to impress   Our waiter ushered us over to our table as we sat down in the small local diner.  My potential customer, Mark, knew the place well and most of the patrons in the diner.  After he got done saying hello to literally […]

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