Day: October 27, 2022

5 Ways to sell to the reluctant customer Are you familiar with the technology adoption curve?  It’s the 5-stage bell curve depicted in the picture above.   Developed in the 1950s by Everett Rogers, it breaks customers down into five categories by how they adopt new technology: Innovators = 3% Early Adopters = 13% Early Majority […]

5 Ways to sell to the reluctant customer Just about every industry is affected by new technology.  We are all trying to become faster, better, and always with an eye on increasing the ROI for our customers. However, as salespeople, we struggle to get our customers to adopt this new technology.  Listen in as I walk […]

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