Day: July 17, 2023

“Does your product solve a producer’s problem?” Customers purchase solutions to their problems! No problem…..No Purchase Recently, I agreed to be on a webinar that focused on several Ag Tech products.  During one of the presentations, my mind started to wander.  As the presenter explained their great new product, one thought kept running through my […]

“Does your product solve a producer’s problem?” Customers purchase solutions to their problems! No problem…..No Purchase Listen in as we discuss the importance of understanding the problem that your product solves. A recent Ag Tech webinar prompted this topic. This lesson could be helpful for you as your company launches new products or services.

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