4 Ways a salesperson can use SWOT to dominate their territory – PODCAST

Ever been asked to complete a SWOT Analysis?

Ever wonder why?  Or what you should do with it?

SWOT stands for:

  • Strengths
  • Weaknesses
  • Opportunities
  • Threats

To complete one, you first pick a subject.  This could be a product, a competitor, or most often, yourself.  Then, in a four-box diagram, you identify the strengths, weaknesses, opportunities, and threats to your subject.

A SWOT is a great way to evaluate anything in your business.

Listen in as we discuss how to actually use the information you put into your SWOT Analysis

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