7 Lessons from the Founder

Sales lessons from a great movie

Want to watch a great movie?  One that is entertaining and has seven critical selling skill lessons?  Several years ago, “The Founder” came and went quickly through theatres.  So fast, most of us never had a chance to see it.  At first glance, it looks like a rags-to-riches heartwarming story of one of America’s great industry leaders.  It also looks like a movie no parent would want to watch; a movie about a restaurant we hate to go to, but our kids love to eat at.  Well, it is all of that, and so much more.  First, it doesn’t matter whether you like McDonald’s or not.  It’s not about the food.  Secondly, it doesn’t matter whether you think Ray Kroc was a brilliant entrepreneur or a controlling manipulator.  This movie portrays both.  You get to decide.  Either way, here are seven great lessons on selling skills that you should look for when you watch it tonight.

1. Persistence…….

Listen in as I discuss how an “over-the-hill” milkshake machine salesman builds an empire by using 7 critical selling skills

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