About Greg Martinelli

Hi there! I’m Greg Martinelli and I help agribusiness sales professionals improve their confidence and territory management skills, so they can go from being a vendor to a Trusted Advisor to the farmers they work with.

For the last 30 years, I spent my career working in the agricultural sales industry. I learned how to go from peddler to partner and from vendor, to trusted advisor, but it wasn’t always this way. When I first started working as a sales professional, I struggled to figure out what worked and what didn’t. I lacked the confidence to close a sale or to grow my territory. I realized that what I was doing at that point in my career wasn’t working and I needed a change. As I continued selling, I started looking at things a little differently. Instead of being pushy or focusing so much on landing the sale, I started building relationships with my customers. I focused on truly understanding their business first, to see how I could help them. This different approach helped me gain confidence, and ultimately, I saw a huge difference in sales. More importantly, I was building trust in me and my company within the industry.  That trust became brand recognition, which built successful customer relationships and a profitable business.

After leaving a successful and fulfilling career in the sales industry, I decided to take what I learned over the last 30 years and teach it to other sales professionals so they don’t have to make the same mistakes I did.  With over three decades in agribusiness, I understand what sales professionals are going through. They need guidance, support, and a mentor that’s by their side as they continue in their sales journey. 

Now, I use what I’ve learned to create highly effective sales training specifically for agriculture sales professionals. More importantly, they are designed specifically for your agribusiness sales team in your geography.  I have customized training programs for almost every segment of the Ag market.  From agronomy, feed, and fuel to Ag lending, farm equipment, and crop insurance. From the Midwest corn & bean producers to the southeast cow calf operations. From east coast dairy farms to the west coast fruit & vegetable industry, you will get a customized training program for your team. My approach to training your sales team is different from most programs for two reasons.  First, I’m highly engaged with your team. Through pre-workshop assessments and interviews, I take the time to understand each and every one of them.  Secondly,  I provide material and methods to take the training from the workshop and actually implement it in their everyday selling life.  

Whether you need a customized sales training workshop or a coaching program for your sales team, consulting to get your sales program up and running, or an engaging speaker for your event, I’d be happy to be a partner in your growth. Let’s get on a call and see how we can help your sales team.