Author: Greg Martinelli

What would You tell Yourself,   If you could go back to the beginning of your sales career? Toward the end of many interviews, the interviewer will ask, “If you could go back to the beginning of your career, what would you say to yourself?” I find this to be a very interesting part of […]

And 3 ways to turn them around Every day in the agribusiness world, it happens.  Somewhere out there, good, hard-working salespeople are hustling, having success, doing all the right steps to grow their territory, and then it happens.  A “bad” thing happens to them.  Sometimes it’s their fault.  Sometimes, they happen with plenty of warning.  […]

And 3 ways to turn them around Every day in the agribusiness world, it happens.  Somewhere out there, good, hard-working salespeople are hustling, having success, doing all the right steps to grow their territory, and then it happens.  A “bad” thing happens to them.  Sometimes it’s their fault.  Sometimes, they happen with plenty of warning.  […]

It’s a primary role for every Ag Sales Professional The problem:  Working with Ag sales teams over the last 30 years, there is one common theme that runs through every one of those teams.  Most salespeople prefer to call on current customers at the expense of prospecting.  It doesn’t matter if they are selling agronomy, […]

It’s a primary role for every Ag Sales Professional The problem:  Working with Ag sales teams over the last 30 years, there is one common theme that runs through every one of those teams.  Most salespeople prefer to call on current customers at the expense of prospecting.  It doesn’t matter if they are selling agronomy, […]

And 7 years of running a sales training service I know I don’t look old enough to have been in sales for 58 years, but I am.  Soon, I will turn 58.  And I have been in sales my whole life.  So have you.  And so has everyone you meet. The reason for this topic […]

And 7 years of running a sales training service I know I don’t look old enough to have been in sales for 58 years, but I am.  Soon, I will turn 58.  And I have been in sales my whole life.  So have you.  And so has everyone you meet. The reason for this topic […]

“Does your product solve a producer’s problem?” Customers purchase solutions to their problems! No problem…..No Purchase Recently, I agreed to be on a webinar that focused on several Ag Tech products.  During one of the presentations, my mind started to wander.  As the presenter explained their great new product, one thought kept running through my […]

“Does your product solve a producer’s problem?” Customers purchase solutions to their problems! No problem…..No Purchase Listen in as we discuss the importance of understanding the problem that your product solves. A recent Ag Tech webinar prompted this topic. This lesson could be helpful for you as your company launches new products or services.

Unique thoughts that can help you when selling on-farm Sounds crazy, but to achieve success, you have to put up with spending 99% of your time on tedious, monotonous, and boring tasks just to have that 1% of successful moments.  Spiking the ball in sales might be when a prospect agrees to buy from you, […]

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