Author: Greg Martinelli

The Why’s Guy Method to Better Selling For those of us that remember being called a “Wise Guy”, we know it’s not really a good thing.  In slang, it meant you were over-confident, conceited, kind of a know-it-all.  In the Three Stooges episode, it was the comment right before Moe would hit Curly.  In mafia […]

The Why’s Guy Method to Better Selling For those of us that remember being called a “Wise Guy”, we know it’s not really a good thing.  In slang, it meant you were over-confident, conceited, kind of a know-it-all.  In the Three Stooges episode, it was the comment right before Moe would hit Curly.  In mafia […]

3 Ways to continuously improve your selling success The old saying is, “Don’t mess with success”.  Another version of that is, “If it’s not broke, don’t fix it”.  This advice is often backed up with singular examples where a company messed with their success and failed.  New Coke is the shining example of how Coca-Cola […]

3 Ways to continuously improve your selling success The old saying is, “Don’t mess with success”.  Another version of that is, “If it’s not broke, don’t fix it”.  This might not be the best advice for a sales territory! Listen in to get a different perspective on why you should be messing with your success…..at […]

3 Tips for those that sell complicated or invisible products Do you sell a highly technical product?  One that is difficult to explain? Like a biological soil product, a pre-biotic for dairy cattle, or option strategies for grain marketing.  Maybe you sell crop insurance.  Sounds simple till you get neck deep in the details.  Do […]

3 Tips for those that sell complicated or invisible products Do you sell a highly technical product?  One that is difficult to explain? Like a biological soil product, a pre-biotic for dairy cattle, or option strategies for grain marketing.  Do you sell an invisible product?  Like yeast, probiotics, soil additives, or micro-nutrients.  Do you sell […]

That’s why your customers need you now more than ever before Pick up any news publication in any industry or watch any news channel and you will find it loaded with negative news.  Go to any of their websites and you will see the same scary articles for you to click on.  I have talked […]

That’s why your customers need you now more than ever before To prove it to a recent group, I took my weekly agribusiness newspaper and counted up every single article into three categories:  Negative, Positive, or Neutral.  The count was 13 negative articles, 5 neutral articles, and 3 positive articles.  The problem for Salespeople in […]

Become a Big Fish in a Small Pond The Problem:  You struggle to sell your branded products because… Your reason #1:  You’re not the brand leader:  In most markets, there is one company that has spent more time, resources, and money to become the brand leader.  They rightfully deserve brand recognition.  However, it’s tough to […]

Become a Big Fish in a Small Pond The Problem:  You struggle to sell your branded products because… You’re not the brand leader:  In most markets, there is one company that has spent more time, resources, and money to become the brand leader.  They rightfully deserve brand recognition.  However, it’s tough to sell into this […]

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