Author: Greg Martinelli

Your customer should answer…. “You” In the 1980’s famous song by Ray Parker Jr, he shouts out, “Who ya gonna call”.  Of course, everyone knows the next line to be “Ghost Busters”, a classic comedy.  The lyrics to this song point to a very important concept in selling in agribusiness.  They refer to all of […]

Who Ya Gonna Call??? Your customer should answer…. “You” In the 1980’s famous song by Ray Parker Jr, he shouts out, “Who ya gonna call”.  Of course, everyone knows the next line to be “Ghost Busters”, a classic comedy.  The lyrics to this song point to a very important concept in selling in agribusiness.  They […]

Isolated among customers, kids and COVID It’s Thanksgiving week.  You haven’t physically been in front of a customer in weeks or months.  Covid is hitting closer to home than the first six months of the pandemic.  Your rural community has a spike in cases.  Your customers have family members coming down with it.  At your […]

Alone in a Sea of Customers  Isolated among customers, kids and COVID It’s Thanksgiving week.  You haven’t physically been in front of a customer in weeks or months.  Covid is hitting closer to home than the first six months of the pandemic.  Your rural community has a spike in cases.  Your customers have family members […]

The 4 Equations every Ag salesperson needs to know Sales math is a really fun version of mathematics.  It’s easy.  It’s rough estimating at times and it gives you that big picture view needed to make major business decisions in your selling efforts. No accounting degree is needed.  No debits and offsetting credits to confuse […]

Sales Math  The 4 most important equations you need to know Sales math is a really fun version of mathematics.  It’s easy, it’s rough estimating at times and it gives you that big picture view needed to make major business decisions in your selling efforts. No accounting degree needed.  No debits and offsetting credits to […]

Learn how each of them can help you on your journey Last time, we discussed how you can view goal setting in regards to growing your sales.  Here’s the link to the article “Goal Setting in Sales” and the Podcast.  This article will help you understand the seven individuals we talk about today. Watch any […]

The 7 People you meet when setting sales goals Learn how each of them can help you on your journey Last time, we discussed how you can view goal setting in regards to growing your sales.  Here’s the link to the article “Goal Setting in Sales” and the Podcast.  This article will help you understand the […]

The Ladder Method versus the Mountain Any great achievement in our sales career most likely started off as a goal.  Maybe you went to the annual sales meeting and saw people on stage getting awards for their selling success.  You decided right then to make that your goal.  Maybe you decided you wanted to be […]

How to use Goal Setting in Sales The Ladder Method versus the Mountain Any great achievement in our sales career most likely started off as a goal.  Maybe you went to the annual sales meeting and saw people on stage getting awards for their selling success.  You decided right then to make that your goal.  […]

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