Author: Greg Martinelli

And the 4 Levels of Competence In any training workshop, there always comes a time when a bit of comedy breaks out.  The chart above seems to always draw out one of those moments.  When the subject turns to competence and consciousness, we tend to make a lot of jokes at our peer’s or manager’s […]

The most competent salesperson in the market And the 4 levels of competence        In any training workshop, there always comes a time when a bit of comedy breaks out.  The chart above seems to always draw out one of those moments.  When the subject turns to competence and consciousness, we tend to […]

The 3 customers who are killing your sales productivity Both light and water can be so focused that they cut through large blocks of steel.  Amazing when you think about it.  The same water that you swim in for recreation, can be focused through a high-pressure nozzle to cut steel.  The same light that you […]

Laser Focus in Ag Sales The 3 customers who are killing your sales productivity Both light and water can be so focused that they cut through large blocks of steel.  Amazing when you think about it.  The same water that you swim in for recreation, can be focused through a high-pressure nozzle to cut steel.  […]

Are you struggling to stand out and getting caught in price resistance? During sales training workshops and coaching sessions, price resistance comes up as one of the salesperson’s biggest challenges.  In many cases, the salesperson is selling the exact same products as their competition.  Other dealers or Ag retailers are carrying the exact same products.  […]

6 Ways to Add Value when selling in Agribusiness Are you struggling to stand out and getting caught in price resistance?        Listen in today as I discuss the importance of selling on the Customer’s Value     If this podcast helped you on your journey to being more effective in your selling, […]

2 Takeaways from the recent Farm Journal Survey Recently, Farm Journal did a survey of 640 farmers about their view of having sales reps call on them at their farm in light of Covid. (The discussion runs from 27:10 through 35:00 minutes on the webinar)           The results indicate that 45% […]

Is the on-farm salesperson essential? 2 Takeaways from the recent Farm Journal Survey        Listen in today as I discuss the recent Farm Journal Survey     If this podcast helped you on your journey to being more effective in your selling, I ask you to share it with those who might also […]

Which part of the sales process are you stuck on? Every manufacturing process, service provider or business unit has a choke point.  Every salesperson also has them in their selling process.  A choke point is the number one limiter in a process.  It’s the one process…the one service…. the one step in your selling strategy […]

The 2 Choke Points in Selling and their 3 Causes Which part of the sales process are you stuck on?        Listen in today as I discuss how every process – including your selling process – has a choke point.  IT’s that one limiting factor that holds you back.   If this podcast […]

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