Author: Greg Martinelli

Surviving Impaired Drivers, Fidgety Horses, Limb Crushing Equipment and Strange Customers! We are all aware that farming of any kind is one of the most dangerous professions in business.  However, those of us that are lucky enough to go out every day and sell to farmers and agribusinesses are often subjected to those very same, […]

4 Ways to Stay Safe When Selling in Ag Surviving Impaired Drivers, Fidgety Horses, Limb Crushing Equipment and Strange Customers!

From a great new book by Chris Voss, “Never Split the Difference” Often times, I’m asked to train a sales team in the area of negotiating.  Typically, this means negotiating around price resistance or more specifically, how to not drop the price to get the sale.  While that is an important skill, I have found […]

3 Negotiating Tactics for the Ag Sales Professional From a great new book by Chris Voss, “Never Split the Difference”

Is this where your next sales call will be?                   Customers are no doubt busy from time to time.  Selling to farmers, livestock producers and agribusinesses is no different.  There are times of the year when it seems virtually impossible to get an appointment.  As harvest approaches, […]

7 Strategies for Selling to Busy Farmers Game plans for the ag sales professional during harvest Originally published in Coach’s Corner in Feed & Grain Magazine Sep 2018

Excited to have the opportunity to share an important sales tool with the Wisconsin Agribusiness Association in their quarterly magazine.  If you are not familiar with it, you should be.  Great articles every quarter.  Yes, mostly associated with the Wisconsin market, but you would be surprised how relevant they are nationwide.  For a direct link […]

Excited to have the opportunity to share an important sales tool with the Wisconsin Agribusiness Association in their quarterly magazine.  If you are not familiar with it, you should be.  Great articles every quarter.  Yes, mostly associated with the Wisconsin market, but you would be surprised how relevant they are nationwide.  For a direct link […]

Are you a Sales Hero or a Sales Henchman? Don’t let one judo chop from your prospect stop you             Ever watch one of those superhero movies and notice how the henchmen fight?  They give it a good try, but one swift Judo chop and they crumple to the ground.  Meanwhile, our hero in the […]

Are you a Sales Hero or a Sales Henchman?   Don’t let one judo chop from your prospect stop you    

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