From Peddler to Partnership, the Yin and Yang struggle that all salespeople go through It’s a journey as salespeople that we all make. From peddling on price to positioning as a partnership. Trust me when I say, none of us want to sell on price. We all want to sell on value. We all […]
And how easy it is to correct Hypocrite is certainly a strong word and I can soften it up, but I’m afraid that’s exactly what we do. We say one thing and do another. In sales, it means expecting our customer to do something that we don’t do ourselves. Frequently in a training or coaching […]
Despite the best laid plans You can plan and anticipate and prepare all you want, but there are just going to be those days on territory when things go horribly wrong. A customer or prospect you prepared to meet cancels. An emergency customer service issue pops up and you have to cancel your meeting with […]
Every product or service has its limitations – Find them to improve your sales Well, it’s Christmas time and I thought I’d tell a little Christmas Story from long ago about a young child named Christy. Now Christy wasn’t your average 8-year-old. Yes, she loved to play with toys, but she had a unique talent […]
You learn a lot more in the tough times than the good! Ever talk with a relative that survived the Great Depression? Like no other experience in their lives, these years of despair changed their lives and shaped who they are. Both my parents grew up in that timeframe and often tell stories of how […]
Take advantage of the #1 fear to grow your business It’s been said that the #1 fear is public speaking, which means people are more scared of speaking in public than dying or shark attacks or long lines at the DMV. Now, I don’t know if the fear is truly that high on everyone’s list, […]
Blessed with the Gift of Gab but need to control it? There are many great quotes in the classic movie, “Butch Cassidy and the Sundance Kid.” One of them really applies to a particular sales skill of balancing the amount of time you talk vs. listen. In this scene, Paul Newman as Butch Cassidy is […]
And everybody is on commission A short week calls for a short article. This one is easy to explain and easy to understand. Simply put, “Everyone is Selling Something!” You might not have the designated title as a salesperson or you might not interface with the external customer, but trust me, you are selling someone […]
Do you recognize any of these from your customer list? Previously, I wrote about the 7 farmers you will meet in your territory. Today’s update on that article is a deeper dive into the 7 challenging customers you will meet in your territory. Over the course of 25 years of selling to farmers and […]
What to do when “The customer is always right”, even when they are dead wrong We all know the two golden rules of customer service – #1. “The customer is always right.” And #2. “When you think the customer is wrong, refer to rule #1.” The reason these rules are valid is that the […]
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