A salesperson they like – work on this first. Before going after the sale. Start by getting to know them as a person and then know them as a business. Key = Be genuine A salesperson who also likes them – You certainly can sell to someone you don’t like and I’m sure you […]
I know why I want to segment my customers, but How do I go about segmenting them? In our last blog, we covered why you want to segment your customers…. increased sales, increased profits, increased sales productivity, gaining clarity on who to call on and what products or services to offer them. Now comes the […]
Does that sound like a bad idea? (Fishing in a swimming pool). The answer is – Yes, of course, that’s a bad idea. I’d venture to say that there are no fish in any swimming pool. So, the chances of catching one are slim to none. In effect, that’s what you or your salespeople are […]
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