The 2 questions you need to answer before stepping on the farm On day one of any sales career, never leave the office until you have a good answer to the following question, “Who do we sell to?” After discussing the answers to the “Who” question, I want you to ask the “Why” question. That […]
Lessons from reality TV to help you become a better Ag Sales Professional Rebuilding your overweight and underperforming territory Many years ago, I was running hills on a training run to get ready for my 7th marathon. As I did, something snapped in my ankle and suddenly I was in extreme pain and couldn’t put […]
Lessons from reality TV to help you become a better Ag Sales Professional Rebuilding your overweight and underperforming territory Many years ago, I was running hills on a training run to get ready for my 7th marathon. As I did, something snapped in my ankle and suddenly I was in extreme pain and couldn’t put […]
Do I turn left or right? Sitting at the stop sign at the end of my neighborhood road, I paused. At 9 a.m. the roads were quiet and there was no hurry for me to move. That was good because I really didn’t know where I was going. So, I paused. While sitting there, I […]
Do I turn left or right? Sitting at the stop sign at the end of my neighborhood road, I paused. At 9 a.m. the roads were quiet and there was no hurry for me to move. That was good because I really didn’t know where I was going. So, I paused. While sitting there, I […]
Don’t get caught in them any longer We have all been there. Often, we may even be the cause of them. Whoever caused them, it doesn’t matter now. You are on the sales call, the conversation topic is one of those dead-end topics, and now you are stuck in it. On and on it goes, leading […]
Don’t get caught in them any longer We have all been there. Often, we may even be the cause of them. Whoever caused them, it doesn’t matter now. You are on the sales call, the conversation topic is one of those dead-end topics, and now you are stuck in it. On and on it goes, leading […]
Are you passing or failing your customer’s test? Every day, an army of Ag salespeople drive up and down the county roads in search of sales. Driving down the farm driveway, pulling into the agribusiness parking lot, and calling-texting-zooming with customers through the latest technology. All of us are out there making variations of these […]
Are you passing or failing your customer’s test? Every day, an army of Ag salespeople drive up and down the county roads in search of sales. Driving down the farm driveway, pulling into the agribusiness parking lot, and calling-texting-zooming with customers through the latest technology. All of us are out there making variations of these […]
It’s a very fine line There is a very fine line in the sales world that surrounds upselling. Upselling defined: a sales strategy that encourages a customer to buy a higher priced product to increase the margin of a sale. A very close relative of Upselling is Cross-Selling which is selling someone add-on products and […]
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