The Blog for the Ag Sales Professional
An Agriculture blog dedicated to selling in agribusiness. These Ag blog articles focus on the best practices for selling to farmers and livestock producers. We also focus on those salespeople who call on Ag buyers at the thousands of agribusinesses that serve the farming community
When to pull the trigger on grain sales This is not just for grain buyers or merchants. Your farmers pay for your products with the money they earn from grain sales. If you sell to farmers or your customers sell to farmers, listen to or watch this interview with Susan Stroud. It just might help […]
Sales mirror, sales mirror on the wall, who’s the greatest salesperson of all? Well, it’s the end of the year and the new year is almost upon us. How did you do? In the next 30-60 days, that conversation will go on all over agribusiness as salespeople sit down with their managers to reflect on […]
Or is it all about price? The idea for today’s article occurred many years ago as I tried to differentiate myself from all the other salespeople calling on my customers. I sold in the B2B (business to business) industry of selling to farmers and feed dealers. You might think that in business-to-business selling, it would […]
Says every farmer in today’s economy If you call on farmers or livestock producers, then you hear that quote far too many times on your sales calls. So often that you believe it’s true. So often that you hang your head and struggle to make sales calls on current customers, let alone cold call on […]
Ever been asked to complete a SWOT Analysis? Ever wonder why? Or what you should do with it? SWOT stands for: To complete one, you first pick a subject. This could be a product, a competitor, or most often, yourself. Then, in a four-box diagram, you identify the strengths, weaknesses, opportunities, and threats to your […]
3 ways to help stubborn customers Farming is tough business. And it just got a lot tougher in the last 12 months. This means selling to farmers is also tough! Many times when selling to a farmer, we are asking them to change the way they farm. We are often introducing new products, services, or technology […]
Selling to farmers in tough times. Farming is always challenging, but right now it’s tougher than usual, with profitability under serious pressure for farmers. This means those selling to farmers are feeling the strain too. Recently, I had the privilege of collaborating with Margy Eckelkamp from Farm Journal. Together, we outlined seven actionable steps that […]
And what is your role as their salesperson when they do? Your farmer customers are struggling to stay afloat right now, more than probably ever in their farming history. Unless they farmed through the 1980’s, right now is their most difficult time. This means their decision-making process is equally the most difficult and most important […]
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