The Blog for the Ag Sales Professional
An Agriculture blog dedicated to selling in agribusiness. These Ag blog articles focus on the best practices for selling to farmers and livestock producers. We also focus on those salespeople who call on Ag buyers at the thousands of agribusinesses that serve the farming community
How to Get Comfortable Handling the #1 Objection Salespeople Face Price objection remains the #1 problem sales teams face on a daily basis. In my workshops, coaching sessions and presentations, price objection is still that one area that every salesperson wants to solve. While it will never go away completely, these two skills will help […]
Better than a New Year’s resolution and much better than looking back at the highs and lows of 2020 Bonus – For those that complete the challenge – read to the end. If you read my articles or been through one of my training workshops, then you know I am not a fan of new […]
Your customer should answer…. “You” In the 1980’s famous song by Ray Parker Jr, he shouts out, “Who ya gonna call”. Of course, everyone knows the next line to be “Ghost Busters”, a classic comedy. The lyrics to this song point to a very important concept in selling in agribusiness. They refer to all of […]
Isolated among customers, kids and COVID It’s Thanksgiving week. You haven’t physically been in front of a customer in weeks or months. Covid is hitting closer to home than the first six months of the pandemic. Your rural community has a spike in cases. Your customers have family members coming down with it. At your […]
The 4 Equations every Ag salesperson needs to know Sales math is a really fun version of mathematics. It’s easy. It’s rough estimating at times and it gives you that big picture view needed to make major business decisions in your selling efforts. No accounting degree is needed. No debits and offsetting credits to confuse […]
Learn how each of them can help you on your journey Last time, we discussed how you can view goal setting in regards to growing your sales. Here’s the link to the article “Goal Setting in Sales” and the Podcast. This article will help you understand the seven individuals we talk about today. Watch any […]
The Ladder Method versus the Mountain Any great achievement in our sales career most likely started off as a goal. Maybe you went to the annual sales meeting and saw people on stage getting awards for their selling success. You decided right then to make that your goal. Maybe you decided you wanted to be […]
Change your mindset on who you are in your industry The shift from being a vendor in your industry to being part of your industry is a subtle, mental shift in your thinking. However, it has a huge impact on your confidence and what you bring to your customers. Often, we consider ourselves spectators in […]
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