The Blog for the Ag Sales Professional
An Agriculture blog dedicated to selling in agribusiness. These Ag blog articles focus on the best practices for selling to farmers and livestock producers. We also focus on those salespeople who call on Ag buyers at the thousands of agribusinesses that serve the farming community
And 3 methods to improve long-term learning Want to get more out the next training program you attend? Even if you think you know everything the instructor is going to talk about, you can still get more out of the program. In many cases, you can be the one that helps guide the training session […]
And the 4 Levels of Competence In any training workshop, there always comes a time when a bit of comedy breaks out. The chart above seems to always draw out one of those moments. When the subject turns to competence and consciousness, we tend to make a lot of jokes at our peer’s or manager’s […]
The 3 customers who are killing your sales productivity Both light and water can be so focused that they cut through large blocks of steel. Amazing when you think about it. The same water that you swim in for recreation, can be focused through a high-pressure nozzle to cut steel. The same light that you […]
Are you struggling to stand out and getting caught in price resistance? During sales training workshops and coaching sessions, price resistance comes up as one of the salesperson’s biggest challenges. In many cases, the salesperson is selling the exact same products as their competition. Other dealers or Ag retailers are carrying the exact same products. […]
2 Takeaways from the recent Farm Journal Survey Recently, Farm Journal did a survey of 640 farmers about their view of having sales reps call on them at their farm in light of Covid. (The discussion runs from 27:10 through 35:00 minutes on the webinar) The results indicate that 45% […]
Which part of the sales process are you stuck on? Every manufacturing process, service provider or business unit has a choke point. Every salesperson also has them in their selling process. A choke point is the number one limiter in a process. It’s the one process…the one service…. the one step in your selling strategy […]
4 ways to manage your stress when selling Recently, we have all seen the reports about how stressful farming can be. Our livestock and crop producers work in one of the most stressful professions out there. High debt, low margins, seasonality effects, at the mercy of: the weather, government programs, and international relationships. Add into […]
Co-create the solution to achieve the Impact At the end a long day of riding together on sales calls, my sales manager recommended we pull in and grab some supper before heading back to the office. There in the smoking section of the Iron Skillet, he started his coaching session off with a bold […]
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