The Blog for the Ag Sales Professional
An Agriculture blog dedicated to selling in agribusiness. These Ag blog articles focus on the best practices for selling to farmers and livestock producers. We also focus on those salespeople who call on Ag buyers at the thousands of agribusinesses that serve the farming community
Which part of the sales process are you stuck on? Every manufacturing process, service provider or business unit has a choke point. Every salesperson also has them in their selling process. A choke point is the number one limiter in a process. It’s the one process…the one service…. the one step in your selling strategy […]
4 ways to manage your stress when selling Recently, we have all seen the reports about how stressful farming can be. Our livestock and crop producers work in one of the most stressful professions out there. High debt, low margins, seasonality effects, at the mercy of: the weather, government programs, and international relationships. Add into […]
Co-create the solution to achieve the Impact At the end a long day of riding together on sales calls, my sales manager recommended we pull in and grab some supper before heading back to the office. There in the smoking section of the Iron Skillet, he started his coaching session off with a bold […]
There never seems to be a good time to stop for training Stephen Covey tells us the story of the wood cutter who is too busy cutting down trees to sharpen his saw. So, “Sharpen the Saw” became the 7th of his 7 habits of highly effective people. Selling skills are no different. We […]
Go from Monologue to Dialogue 4 Ways to increase customer engagement on your sales calls Ask any salesperson what they do, and they will most likely tell you, “I sell for XYZ Agribusiness”. Then you ask, “How do you do that?” Again, most salespeople will respond, “I go out to see farmers or agribusinesses and […]
The #1 Virtual Selling Tip From someone who made 3 virtual mistakes Watch the Video Recently, I had the great opportunity to be on a virtual video/podcast episode of “The Thought Leader Series”. This is a weekly video series produced by Farm Equipment Magazine. Executive Editor, Kim Schmidt and I connected for about 20 […]
Are your fears undermining your sales results? Use these steps to build your sales confidence. Don’t allow cold-calling anxiety to affect your actions When we think about acts of courage, we typically don’t associate them with selling. In sales, we wake up every morning, jump in the pickup, and head to our farmer or […]
“YOU” are the Brand to Your Farmers After all, that’s what you are selling! I don’t want to discount all the work that goes into creating logos, mission statements and slogans because those are critical for overall brand recognition and advertising purposes. Those branding elements definitely have their place in a business. However, […]
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