The Blog for the Ag Sales Professional
An Agriculture blog dedicated to selling in agribusiness. These Ag blog articles focus on the best practices for selling to farmers and livestock producers. We also focus on those salespeople who call on Ag buyers at the thousands of agribusinesses that serve the farming community
There never seems to be a good time to stop for training Stephen Covey tells us the story of the wood cutter who is too busy cutting down trees to sharpen his saw. So, “Sharpen the Saw” became the 7th of his 7 habits of highly effective people. Selling skills are no different. We […]
Go from Monologue to Dialogue 4 Ways to increase customer engagement on your sales calls Ask any salesperson what they do, and they will most likely tell you, “I sell for XYZ Agribusiness”. Then you ask, “How do you do that?” Again, most salespeople will respond, “I go out to see farmers or agribusinesses and […]
The #1 Virtual Selling Tip From someone who made 3 virtual mistakes Watch the Video Recently, I had the great opportunity to be on a virtual video/podcast episode of “The Thought Leader Series”. This is a weekly video series produced by Farm Equipment Magazine. Executive Editor, Kim Schmidt and I connected for about 20 […]
Are your fears undermining your sales results? Use these steps to build your sales confidence. Don’t allow cold-calling anxiety to affect your actions When we think about acts of courage, we typically don’t associate them with selling. In sales, we wake up every morning, jump in the pickup, and head to our farmer or […]
“YOU” are the Brand to Your Farmers After all, that’s what you are selling! I don’t want to discount all the work that goes into creating logos, mission statements and slogans because those are critical for overall brand recognition and advertising purposes. Those branding elements definitely have their place in a business. However, […]
When can I go sell again? This is not the time to be selling We see them everyday on social media. There’s nothing wrong with them. Some are even appropriate, inspirational and helpful. While others are misguided, inaccurate and cause more harm than good. I’m referring to inspirational quotes. Since the pandemic […]
Selling through Difficulty For those moments when selling feels like it’s all uphill! One of the best quotes on selling through difficulty I heard came from a speaker at a sales meeting. I really wish I could remember his name, but there’s been too many years and too many speakers in between. However, it was […]
Part 2: After we Re-open and then possibly quarantine again Welcome back to the journey towards Re-Opening Agribusiness. If you missed part one of this series, please go to Re-Opening Agribusiness Pt 1. The key message was the Stockdale Paradox and these 5 considerations for selling in agribusiness during quarantine: During quarantine Purpose […]
Apple Podcasts
Google Podcasts
Spotify
Stitcher
RSS