The Blog for the Ag Sales Professional
An Agriculture blog dedicated to selling in agribusiness. These Ag blog articles focus on the best practices for selling to farmers and livestock producers. We also focus on those salespeople who call on Ag buyers at the thousands of agribusinesses that serve the farming community
The Ag Sales Professional 3.0 What will the successful Ag Sales Professional look like in the year 2030? Originally published in Wisconsin Agribusiness Magazine Faster—Smarter—Better We love the future! We flock to movies about the future. Books on the future fly off the shelves. And I’m sure there are still a steady stream of […]
Often mislabeled as soft skills, they are essential to your ability to sell It’s in the darkest of times that we find the most value in what is often mislabeled as “Soft Skills”. I say mislabeled because these are the hardest skills to actually teach, learn or even explain at times. However, mastery […]
You’re missing a perfect opportunity to Close more sales The message is loud and clear. Your prospect is not interested in buying from you. It might sound like, “Thanks for the information, but I think we’re going to stay where we’re at. We’ve been with them a long time and they haven’t done anything […]
Did you get your money’s worth this year? November through March is trade show season in agribusiness. Between state, regional and national shows, it becomes a blur as to where you went, who you talked to and what you were supposed to follow up on. By the time you get unpacked from one show, […]
Does your power steering go out right when you get to the prospects drive way? I had the great opportunity to be on the Rural Lifestyle Dealer’s Podcast with Lynn Woolf, Managing Editor of Rural Lifestyle Dealer . They have great articles, podcasts and webinars available on all subjects related to serving this part of […]
Are you offering too much value? How could you possibly offer too much value to a customer? Working with salespeople over the years, one of the most frequent comments I hear regarding their selling style is, “I’m not a pushy sales guy. I’m not out there pushing product!” Or “I’m a challenger salesperson or […]
What to do when the market kicks you in the teeth! Every day in the agribusiness world, it happens. Somewhere out there, good, hard-working salespeople are hustling, having success, doing all the right steps to grow their territory, and then it happens. A “bad” thing happens to them. Sometimes their fault. Sometimes with plenty of […]
In sales, we ask customers to change from their current products, switch to our products, and leave the known! What’s so hard about that? If you think about what we do in sales, it’s all about change. Not us, but our customers. They are currently buying from someone. Satisfied or not, they […]
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