The Blog for the Ag Sales Professional
An Agriculture blog dedicated to selling in agribusiness. These Ag blog articles focus on the best practices for selling to farmers and livestock producers. We also focus on those salespeople who call on Ag buyers at the thousands of agribusinesses that serve the farming community
Does your power steering go out right when you get to the prospects drive way? I had the great opportunity to be on the Rural Lifestyle Dealer’s Podcast with Lynn Woolf, Managing Editor of Rural Lifestyle Dealer . They have great articles, podcasts and webinars available on all subjects related to serving this part of […]
Are you offering too much value? How could you possibly offer too much value to a customer? Working with salespeople over the years, one of the most frequent comments I hear regarding their selling style is, “I’m not a pushy sales guy. I’m not out there pushing product!” Or “I’m a challenger salesperson or […]
What to do when the market kicks you in the teeth! Every day in the agribusiness world, it happens. Somewhere out there, good, hard-working salespeople are hustling, having success, doing all the right steps to grow their territory, and then it happens. A “bad” thing happens to them. Sometimes their fault. Sometimes with plenty of […]
In sales, we ask customers to change from their current products, switch to our products, and leave the known! What’s so hard about that? If you think about what we do in sales, it’s all about change. Not us, but our customers. They are currently buying from someone. Satisfied or not, they […]
How to differentiate yourself from all those competitors who are out there “winging it”! “Well, we bombed that one,” Ken blurted out as soon as we were back in the pick-up. “We?” I jabbed back with a smile to lighten the mood a bit. “I botched it bad. I have all that information he was […]
To farmers and agribusiness buyers, we all look the same. So, figure out how to change the game. A white Ford pickup, slowly rolling into the driveway, a hesitation on getting out of the pick-up, and a look of “I hope I’m not too salesy”. Let’s face it. We all look the same […]
They need you now, more than ever before Strategies for showing up and making a difference for your customers Originally published in the winter edition of Wisconsin Agribusiness Association’s Magazine WABA Magazine As the crowd of several hundred took their seats and the announcer began reading my intro, I had a thought on how to […]
3 steps to prevent lost sales Shaun was diligently asking all the right questions and running right through the proper selling process with Alex, a dairy feed prospect we were calling on. Shaun, “Are you where you want to be on production with your cows?” Alex, “Well, of course not. We always want more,” he […]
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