The Blog for the Ag Sales Professional
An Agriculture blog dedicated to selling in agribusiness. These Ag blog articles focus on the best practices for selling to farmers and livestock producers. We also focus on those salespeople who call on Ag buyers at the thousands of agribusinesses that serve the farming community
Re-Opening Sales in Agribusiness Part 1: The Stockdale Paradox and what to do during the crisis Just as the world re-opened in 1946 following the Great Depression and WWII, we will re-open as well. And just like 1946, our lives will never be the same. Not in our personal lives, not in our work […]
I really enjoyed the opportunity to interview Kacee Bohle, Regional Manager for Conservis. We covered a wide variety of topics from the importance of working off the farm at least once in a farm kid’s career to sales to women in Ag. Join Kacee and I as we spend some time talking agribusiness. While […]
As kids, we’re curious. We ask a lot of questions. Back in the day, we were told to quit asking dumb questions. Then we were told that there are no dumb questions. But we grew up, got busy and simply stopped developing our sense of curiosity. However, in sales, curiosity is one […]
LOL Climb the Ladder of Learning (LOL) “A Picture is worth a thousand words, but a video is worth a thousand pictures” Greg Martinelli LOL – no it doesn’t stand for “Laugh out Loud”. It stands for the “Ladder of Learning”! At some point, on our next sales call, we will get onto the […]
5 Ways comedians teach us to sell It’s no Joke! Comedian Rodney Dangerfield used to say, “I tell ya, I get no respect. No respect at all!” And it seems true for all comedians. Because they act or say silly things that make us laugh, we think they are not serious about their profession. […]
The Ag Sales Professional 3.0 What will the successful Ag Sales Professional look like in the year 2030? Originally published in Wisconsin Agribusiness Magazine Faster—Smarter—Better We love the future! We flock to movies about the future. Books on the future fly off the shelves. And I’m sure there are still a steady stream of […]
Often mislabeled as soft skills, they are essential to your ability to sell It’s in the darkest of times that we find the most value in what is often mislabeled as “Soft Skills”. I say mislabeled because these are the hardest skills to actually teach, learn or even explain at times. However, mastery […]
You’re missing a perfect opportunity to Close more sales The message is loud and clear. Your prospect is not interested in buying from you. It might sound like, “Thanks for the information, but I think we’re going to stay where we’re at. We’ve been with them a long time and they haven’t done anything […]
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