The Blog for the Ag Sales Professional
An Agriculture blog dedicated to selling in agribusiness. These Ag blog articles focus on the best practices for selling to farmers and livestock producers. We also focus on those salespeople who call on Ag buyers at the thousands of agribusinesses that serve the farming community
Did you grow up on a farm? Did your dad hate certain salespeople that called on him? OR Did he hate all salespeople that called on him? Do you hear your dad’s voice in the back of your head as you turn down the driveway to cold call on a prospect? After nearly thirty years […]
Surviving Impaired Drivers, Fidgety Horses, Limb Crushing Equipment and Strange Customers! We are all aware that farming of any kind is one of the most dangerous professions in business. However, those of us that are lucky enough to go out every day and sell to farmers and agribusinesses are often subjected to those very same, […]
From a great new book by Chris Voss, “Never Split the Difference” Often times, I’m asked to train a sales team in the area of negotiating. Typically, this means negotiating around price resistance or more specifically, how to not drop the price to get the sale. While that is an important skill, I have found […]
Is this where your next sales call will be? Customers are no doubt busy from time to time. Selling to farmers, livestock producers and agribusinesses is no different. There are times of the year when it seems virtually impossible to get an appointment. As harvest approaches, […]
Excited to have the opportunity to share an important sales tool with the Wisconsin Agribusiness Association in their quarterly magazine. If you are not familiar with it, you should be. Great articles every quarter. Yes, mostly associated with the Wisconsin market, but you would be surprised how relevant they are nationwide. For a direct link […]
Are you a Sales Hero or a Sales Henchman? Don’t let one judo chop from your prospect stop you Ever watch one of those superhero movies and notice how the henchmen fight? They give it a good try, but one swift Judo chop and they crumple to the ground. Meanwhile, our hero in the […]
And the 5 steps to overcome those fears Jody was calling me from the prospect’s parking lot. A bit nervous to make her first call on a prospect alone, she phoned to “just talk” for a few minutes. It didn’t take long to realize the anxiety around this call had been building with Jody for […]
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