The Blog for the Ag Sales Professional
An Agriculture blog dedicated to selling in agribusiness. These Ag blog articles focus on the best practices for selling to farmers and livestock producers. We also focus on those salespeople who call on Ag buyers at the thousands of agribusinesses that serve the farming community
What? We’ve all been told for years, “winners never quit and quitters never win” Learn to ignore that adage and start quitting to win! A couple of months ago, I wrote the article, “Quit these 7 Behaviors to Sell More” for Feed & Grain Magazine. After thinking about it for a while, I found […]
If you are in sales, then sales meetings are a fact of life Use these three action items to get more out of every meeting! Originally published in Feed & Grain Magazine’s Coach’s Corner: Top 3 action items to get more out of your next sales meeting Almost robotically, we attend the quarterly or annual […]
Strategies for approaching difficult conversations with customers Originally published in Wisconsin Agribusiness Association Magazine – Fall 2017 Ken was a hard-working livestock producer that I sold feed to for about 15 years. A second-generation producer in his late 50’s, he expanded the operation 3X over what his parents farmed. Over the 15 years, […]
Connect better and sell more when you get out of your selling process and get into your customer’s buying process! Originally published in Feed & Grain’s Coach’s Corner Blog Kevin sat in my workshop recently and talked about his recent experience calling on a dairy producer. “I did everything right. I walked his cows with […]
Originally published in Wisconsin Agri-Business News – Winter 2018 How do you measure your salespeople? How do you measure yourself? “I wonder what they do all day. Who’s making sales calls and who isn’t?” says the general manager about his remote sales team. “Bob is really doing great in his territory!” Says […]
Live up to everything you promised your prospects and customers We are almost at that time again. It’s 2019, which is only one short year away from 2020, which is, of course, a big election year in the US, which of course means we will be inundated with advertisements, debates, and those overly discussed, […]
Employ every one of the senses in the selling process Just imagine you are on a 737 heading to Springfield, sitting on the runway in the middle row, squeezed between a loud talker and someone who hasn’t showered in days. The pilot announces that the plane is ready for takeoff, will be headed for […]
Had the great opportunity to bring the keynote to the Far West Agribusiness Association. My message “They Need You Now, More than Ever Before” Why? Compared to 5 – 8 years ago, selling in agribusiness isn’t easy. Producer margins are tightening, price resistance is increasing and soon accounts receivables will be a […]
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