The Blog for the Ag Sales Professional
An Agriculture blog dedicated to selling in agribusiness. These Ag blog articles focus on the best practices for selling to farmers and livestock producers. We also focus on those salespeople who call on Ag buyers at the thousands of agribusinesses that serve the farming community
We wear complexity like a badge of honor Keeping it Simple “Well, it depends,” Chris told the producer. Inside my head, I was screaming at Chris to just make it easy and explain in simple terms. Unfortunately, he didn’t and the producer responded with the typical, “I don’t know. Let me think about it.” I’m […]
While you are driving down County Road C today, ask yourself a real question. “What am I worth to my customer versus my competition?” I mean really ask yourself this question. And put it into actual dollars per unit of whatever you sell. “Am I worth $10/ton of feed over my closest competitor?” “$20/bag of […]
If you are not familiar with Feed & Grain Magazine, you should be. Especially if you are in the feed or grain business. Twice a month, I get the honor of writing a sales training article specific to the Ag selling community. If you sell to farmers, producers, or any agribusiness then stop by Coach’s […]
Calling on the Wrong accounts! Start with Who Simon Sinek is great but wrong! Well, maybe not wrong, just not as clear as I think he could be. If you’re not aware, Simon is a YouTube sensation, writer and motivational speaker who speaks on his topic, “Start with Why”. It’s a great message and I […]
Disorganization Recently, we went through the Top 5 Sales Killers (Fear, Failure, Belief, Mundane, and Comfort). In those five blogs, I outlined how these five emotions kill your sale. Now, we are going to dig into the top 2 aspects that kill salespeople. Obviously, not literally kill. I mean these two aspects kill a salesperson’s […]
It’s bumper to bumper until someone makes a mistake Or someone helps the car in front make a mistake As I watched the final laps of Saturday night’s NASCAR race in Daytona, with multiple crashes at the end, I couldn’t help think how similar this was to selling feed, seed, and tractors to farmers. Didn’t […]
Sales is one big game of 20 Questions Ever play that kids game of “Hotter-Colder”? Before video games, my friend Kevin and I were so bored, we played a game called Hotter-Colder. Kevin would cover his eyes, while I hid a toy in the room somewhere. Then, Kevin would walk around the room searching for […]
It’s not the end of the world The regional sales meeting was coming up in three weeks and I was trying to figure out how I could somehow contract some kind of 3-day disease to allow me to skip the meeting. Don’t get me wrong, I enjoyed these meetings and got a lot out of […]
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