The Blog for the Ag Sales Professional

An Agriculture blog dedicated to selling in agribusiness.  These Ag blog articles focus on the best practices for selling to farmers and livestock producers.  We also focus on those salespeople who call on Ag buyers at the thousands of agribusinesses that serve the farming community

And provide some peer pressure yourself Today, we’re going to learn how you can use peer pressure to increase your performance, increase your peer’s performance and ultimately improve sales results. When we hear the term “Peer Pressure”, we usually think of all the negative connotations associated with it.  It’s the high school friend that encourages […]

Part 6 of “Knowing” how to sell is not enough Our journey to eliminate the gap between what we know we should do and actually doing it continues. Part 1:  Knowing how to sell is not enough Part 2:  Talking too much. Part 3:  Routine versus a Rut. Part 4:  Fear & Conventional Wisdom holding […]

Part 5 of “Knowing” how to sell is not enough Our journey to eliminate the gap between what we know we should do and actually doing it continues. Part 1:  Knowing how to sell is not enough Part 2:  Talking too much. Part 3:  Routine versus a Rut. Part 4:  Fear & Conventional Wisdom holding […]

Our journey to eliminate the gap between what we know we should do and actually doing it continues. Part 1:  Knowing how to sell is not enough Part 2:  Talking too much. Part 3:  Routine versus a Rut. Today, we dig into cause #3: Fear Fear is often described as false evidence appearing real.  I’d […]

Part 3 of “Knowing” how to sell is not enough   Our journey to eliminate the gap between what we know we should do and actually doing it continues. We touched briefly on the five most common causes of the knowing-doing gap.  To read it, go to Knowing how to sell is not enough Then […]

It involves more than just “checking in Check out this week’s Coach’s Corner as we discuss one the least emphasized but most critical steps in the selling process. Read the full article here 3 Keys to Increasing Sales by Following Up

Part 2 of “Knowing” how to sell is not enough! Most of us remember the lovable, know-it-all character of Cliff Claven from the sitcom “Cheers”.  If not, Cliff was the local postman who frequented the Cheers bar and knew something about everything.  His famous opening line was, “A little-known fact, …..” and he would share […]

Doing is more important The Information Age began in the 1970’s and is still going stronger than ever.  So, it would make sense that knowing a lot of information would give someone or a company an advantage.  Not necessarily so says, Pfeffer and Sutton in their 2000 book titled, “The Knowing-Doing Gap”.  A great book […]

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