The Blog for the Ag Sales Professional

An Agriculture blog dedicated to selling in agribusiness.  These Ag blog articles focus on the best practices for selling to farmers and livestock producers.  We also focus on those salespeople who call on Ag buyers at the thousands of agribusinesses that serve the farming community

Even the best need a coach – And they do more with that coaching than most A few quick notes before we jump into the list.  First, coaching should be defined for the purposes of coaching a sales team.  I am referring to the one to one interaction of working with a salesperson on improving […]

Sales Lessons from Salmon Fishing in Alaska When Thom Winninger said “leaders don’t compete”, I thought quite possibly he had been out in the sun too long.  Because everyone knows that leaders are highly competitive.  They set out on their epic journey and slay the competition along the way to arrive at the top of […]

Take your “Starter Territory” to the top of your company’s charts! Everyone has a first day on the job.  And every salesperson has a first territory.  All is fine on day one as you settle into your new job, but soon after, you begin to get an uneasy feeling about your territory.  Your customer list […]

From Peddler to Partnership, the Yin and Yang struggle that all salespeople go through   It’s a journey as salespeople that we all make.  From peddling on price to positioning as a partnership.  Trust me when I say, none of us want to sell on price.  We all want to sell on value.  We all […]

And how easy it is to correct Hypocrite is certainly a strong word and I can soften it up, but I’m afraid that’s exactly what we do.  We say one thing and do another.  In sales, it means expecting our customer to do something that we don’t do ourselves. Frequently in a training or coaching […]

Despite the best laid plans You can plan and anticipate and prepare all you want, but there are just going to be those days on territory when things go horribly wrong. A customer or prospect you prepared to meet cancels. An emergency customer service issue pops up and you have to cancel your meeting with […]

Every product or service has its limitations – Find them to improve your sales Well, it’s Christmas time and I thought I’d tell a little Christmas Story from long ago about a young child named Christy.  Now Christy wasn’t your average 8-year-old.  Yes, she loved to play with toys, but she had a unique talent […]

You learn a lot more in the tough times than the good! Ever talk with a relative that survived the Great Depression?  Like no other experience in their lives, these years of despair changed their lives and shaped who they are.   Both my parents grew up in that timeframe and often tell stories of how […]

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