The Blog for the Ag Sales Professional
An Agriculture blog dedicated to selling in agribusiness. These Ag blog articles focus on the best practices for selling to farmers and livestock producers. We also focus on those salespeople who call on Ag buyers at the thousands of agribusinesses that serve the farming community
Originally published in Wisconsin Agri-Business News Quarterly – Fall 2017 The book Crucial Conversations came out many years ago and swept through the business world. I thought an agribusiness focused version would be helpful. As the farmer and producer have tougher times, so will agribusinesses. That leads to tough or crucial conversations. Appreciate the Wisconsin […]
Celebrate Customer Service Week Oct 2-6 The classic 1999 movie Office Space was playing recently and I couldn’t help but laugh as I watched the interview scenes from the Bob’s. They were two consultants, both named Bob, brought in to conduct employee interviews and make recommendations on who to downsize. In one of the interviews, […]
And other things you shouldn’t try at home Last time, we talked about the slinky toy that was handed out in a sales training course. The slinky was symbolic to the continuous process of selling and following up with prospects and customers. If you missed it The Slinky and the Sales Manager. During this same course, […]
On 50% of your calls, you fail to ask for the sale! That’s if you are average. Researching B2B sales statistics, there was a range of 40-60% of the salespeople who presented their products but did not ask for the sale. If you are in the B2C world like retail sales […]
The problem with most sales training! Forty-five minutes into day one and I was already regretting my choice of seats. The morning started off great, several managers and top sales people gathered to attend a first round training session for our new sales training program. Feeling proud to be a part of this group, you […]
Top lessons for every Ag Sales Professional from McDonald’s A few years ago, the movie “The Founder” came and went quickly through theatres. So fast, most of us never had a chance to see it. Flipping through Netflix recently, I had a chance to watch it and was amazed by the great sales lessons you […]
Thrown out of a feed store? Had your business card thrown back in your face? If the answer is yes, great! That means you are trying. My next question is: “When did you go back?” We’ll get to your answer in a minute. If your answer is no, not so great! My next question for […]
The Path to Success They say you arrived where you are today because of your choices. Your career, your spouse, your financial situation and happiness in life…all due to your choices. If we accept that as true and we consider the fact that we often take the path of least resistance, we have a recipe […]
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