The Blog for the Ag Sales Professional
An Agriculture blog dedicated to selling in agribusiness. These Ag blog articles focus on the best practices for selling to farmers and livestock producers. We also focus on those salespeople who call on Ag buyers at the thousands of agribusinesses that serve the farming community
As a salesperson, you can tear down the walls that separate! As a sales trainer, consultant and coach, I start the process with a deep dive into current sales team strengths/weaknesses and the reinforcement or changes needed. This discussion typically goes on with the general manager or VP of Sales. In almost every case, […]
Originally published on Feedandgrain.com It takes the whole team to solve your industries biggest challenges! A look at the various roles departments play when introducing a new pellet to market There it was, piled high in the center of the table. Six months of testing, sampling and screening and there it was — the perfect pellet. […]
Internal Networking: “Quit Coveying” at Sales Meetings! We could see Rob, our sales manager, coming from across the auditorium. We knew we were in trouble. Not real trouble. Just that humorous kind of trouble that he used as a great management tool. It was July and like many companies in agribusiness, we were having our […]
My guess is yes. Working with sales managers in agribusiness on a daily basis, I hear this complaint a lot. “We launched a great Customer Relationship Management (CRM) program, but the sales team just does not use it.” “We spent a lot on it and it has the capacity to do great things.” “However, we’re […]
Nobody likes to be surprised after the sale “I didn’t realize I only had a week to use the service!” “You didn’t tell me there wasn’t downside protection on this option strategy” “If I’d have known that, I never would have bought it!” Ever hear these comments from a customer? Do you hear them too […]
Learn to Thrive on Meeting Future Customers! “You will lose 25-30% of your customers every year!” “New customers are the Life Blood of the organization”. These words rang out as I listened to the speaker. This speaker knew what he was talking about as the leader of a growing and thriving agribusiness. His point was […]
Territory Management Lesson #1 for the Ag Sales Professional Who’s Your “Wal-Mart Customer” and do you really want to sell them? Who’s your Wal-Mart Customer? What does that mean? It means, who is the biggest prospect in your market. For the Ag Sales Professional, it often means the biggest land owner in your […]
Employ one or all of these quick action items today! Quick tips to get organized, stand out from the competition & sell more! Talk Less and Sell More: Who’s talking more in the sales process? You or the customer? Most of the time, it should be the customer. Observe yourself today. If it’s you, Stop […]
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