The Blog for the Ag Sales Professional
An Agriculture blog dedicated to selling in agribusiness. These Ag blog articles focus on the best practices for selling to farmers and livestock producers. We also focus on those salespeople who call on Ag buyers at the thousands of agribusinesses that serve the farming community
More people than you think! Driving down Highway 26, I was “stewing” in my emotions. By that, I mean I was angry, upset, disappointed and frustrated. All at the same time. How you ask? I just came off a bad sales call. I failed to prepare for it the way I should have and […]
One of the big challenges we face in Agribusiness is the Silo Effect that keeps our teams from reaching their full potential. Silos are those walls that we build between our internal departments. Bring in a speaker who has not only tore down a few silos but also built a few in his 25 year […]
Giraffes must have really long tongues! The road trip from Wisconsin to Panama City Beach is roughly twenty-one hours and can be everything from interesting to boring. The annual family vacation was in full swing as we headed down the highway, some twenty years ago. Twelve hours into the trip, we had laughed, sang, […]
Assessments Sustainable Training A Coaching Environment Organization Complete Article First published in Ag Innovator – Summer issue by Farm Equipment Manufacturer’s Association
That feeling when you finally get your truck out of the rut and start moving Keep the momentum going! Welcome back to the journey to reinvent, reinvigorate and recharge. If you missed the previous article, here’s the link to the complete article Teaching an Old Sales Person New Tricks, and here’s a quick summary: Review […]
This is my 15th Horse Fair! What could possibly be different? As I loaded up the minivan with promo material, samples and booth accessories, I was dreading the next 4 days. Every year, for the last 15 years, I made the journey to set up and work the booth at the national horse show. […]
Diagnose, then Prescribe! Imagine you are very ill. You are experiencing terrible abdominal pains. You rush to see your doctor. He takes one look at you doubled over in abdominal pain and hands you a prescription for Vicodin. “Here” he says, “This is what you need. It works wonders on all my patients.” Two days […]
As a salesperson, you can tear down the walls that separate! As a sales trainer, consultant and coach, I start the process with a deep dive into current sales team strengths/weaknesses and the reinforcement or changes needed. This discussion typically goes on with the general manager or VP of Sales. In almost every case, […]
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