The Blog for the Ag Sales Professional
An Agriculture blog dedicated to selling in agribusiness. These Ag blog articles focus on the best practices for selling to farmers and livestock producers. We also focus on those salespeople who call on Ag buyers at the thousands of agribusinesses that serve the farming community
Better yet, let’s prove how Invaluable (beyond calculable or appraisable value) you are! Paperwork gets lost – orders don’t get entered – drivers put products in the wrong bin – sales people forget to write down the correct price – farmers pull feed from the wrong bin – products are mixed incorrectly – seed is […]
Last time, I wrote about the number #1 quality farmers looked for in their sales person. The Purdue research polled over 1600 grain and livestock producers, large and small. That survey revealed that Honesty was the #1 quality. Sounds easy. Don’t’ lie, just be honest. However, I think it goes way beyond that. Farmers, anyone […]
No, it’s not “Being their Friend” or “Not being Salesy” nor is it a “High level of Level of Expertise”. And we certainly know it’s not “Calls me Frequently”. In 2013, Purdue’s Research Department polled over 1600 grain and livestock producers, large and small. The Large Commercial Producer survey asked questions around purchasing habits and […]
Farming of any kind is one of the most dangerous professions in business. Dangerous not only for the adults that are involved in it, but extremely dangerous to the younger family members that are in & around the farm. While sales itself is hopefully not a dangerous profession, the thousands of miles we drive every […]
Make One Last Call It’s late in the afternoon on any given day and you’ve logged a lot of miles this week. As you drive through your territory or you sort through e-mails at your desk, you gradually start to reason with yourself. “I need to take a break”. “No, I Deserve a break!”. Your […]
As you drive away from home tomorrow morning, with price list or bid sheet in hand and bravely venture out to meet with prospects & customers, you will undoubtedly be thinking of how your farm calls will go for the day. You might ask yourself, “Will I meet with a lot of resistance & complaints […]
“How are you evaluated?” Those four simple words turned out to be the most important learning moment with our largest customer. It changed the way we presented products and how we thought about the products & services we offered. Go through any good sales training program and you will be instructed on asking questions. They […]
[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”][fusion_text] Make it routine – Weekly phone calls are best to accelerate change. Same coaching day, same coaching hour – week over week and don’t cancel them. Show your sales professional how […]
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