The Blog for the Ag Sales Professional
An Agriculture blog dedicated to selling in agribusiness. These Ag blog articles focus on the best practices for selling to farmers and livestock producers. We also focus on those salespeople who call on Ag buyers at the thousands of agribusinesses that serve the farming community
It’s a primary role for every Ag Sales Professional The problem: Working with Ag sales teams over the last 30 years, there is one common theme that runs through every one of those teams. Most salespeople prefer to call on current customers at the expense of prospecting. It doesn’t matter if they are selling agronomy, […]
And 7 years of running a sales training service I know I don’t look old enough to have been in sales for 58 years, but I am. Soon, I will turn 58. And I have been in sales my whole life. So have you. And so has everyone you meet. The reason for this topic […]
“Does your product solve a producer’s problem?” Customers purchase solutions to their problems! No problem…..No Purchase Recently, I agreed to be on a webinar that focused on several Ag Tech products. During one of the presentations, my mind started to wander. As the presenter explained their great new product, one thought kept running through my […]
Unique thoughts that can help you when selling on-farm Sounds crazy, but to achieve success, you have to put up with spending 99% of your time on tedious, monotonous, and boring tasks just to have that 1% of successful moments. Spiking the ball in sales might be when a prospect agrees to buy from you, […]
Lessons learned from a fan poster Last weekend, I had the great pleasure of competing in another Ironman race. As always, thousands of fans lined the streets and cheered us on as we swam 2.4 miles, biked 112 miles, and finally capped it all off with a 26.2-mile run. The 12-13 hours it takes me […]
A yearly examination of your territory, your selling skills, and your sales career June has always been that time of year for reflection on the results of the last 12 months. Until 21, this was the end of the school year and time for my final report card. Pass or fail at going to the […]
“I sure hope another salesperson stops by today!” A short week calls for a short article. So, let’s get right to the point. The reason for this post is to help you with one of your biggest dilemmas. One of the most common reasons for not prospecting or cold calling is that salespeople don’t want […]
What tools do you use to be more efficient? Towards the end of every sales workshop, I have attendees fill out a quick feedback form. One of the questions I ask is, “What should we have spent more time on? Time management is always at the top of that list. With a large geography and […]
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