The Blog for the Ag Sales Professional

An Agriculture blog dedicated to selling in agribusiness.  These Ag blog articles focus on the best practices for selling to farmers and livestock producers.  We also focus on those salespeople who call on Ag buyers at the thousands of agribusinesses that serve the farming community

The most important selling skill for the Ag Sales Professional “How are you evaluated?”  Those four simple words turned out to be the most important learning moment with our largest customer.  It changed the way we presented products and how we thought about the products & services we offered.  Selfishly, I love this part of […]

9 Positive affirmations to build your confidence Confidence is one of those intangible emotions in selling. When you have it, you know it.  Your customer knows it. Likewise, when you are not confident, you create a sense of uncertainty.  Your customer also senses it.  That moment of doubt causes customers to second guess the choice […]

The importance of putting your customer on your company org chart Do you have a company org chart for your company?  If so, does it look like this? I’m almost positive it does.  Most do.  The President or CEO is at the top, then vice presidents and department managers, with individual employees towards the bottom.  […]

Pre-Selling the Sale Got a tough sale coming up?  Maybe a price increase? Maybe your company is dropping one of your favored product lines and you are faced with switching your customers to a different product.  Maybe your marketing department just sent you the new promotional plan for the quarter? These are all real-life scenarios […]

And why it’s so important to ask on every sales call “What’s Next?”  There it is.  I gave it to you right up front.  Ever see those clickbait web posts that make you weed through mountains of ads to get to the point?  Not this article. It’s so easy to ask and such a powerful […]

Part 2:  Digging into two over-used sales phrases you should stop believing now! Please read through this entire article before reacting to the title.  While it may sound contrary to everything sales experts have told you, I want to caution you that… it kind of is.  The purpose of this article is to help salespeople […]

Digging into two overused sales phrases you should stop believing now! Recently, I have seen repetitive social media posts regarding two sales phrases that everyone just keeps posting, reposting, and must believe.  The purpose of this article is to shed some real light on the damage those sayings do to a salesperson’s motivation. The first […]

When over-serving customers becomes a nightmare, it’s everyone’s problem You might find it hard to believe a salesperson has anything bad to say about customer service that goes above and beyond the call of duty.  But I am.  And here’s why.  We’ve all heard the stories of a restaurant waiter that had a customer order […]

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