Category: Sales Coaching

There never seems to be a good time to stop for training   Stephen Covey tells us the story of the wood cutter who is too busy cutting down trees to sharpen his saw.  So, “Sharpen the Saw” became the 7th of his 7 habits of highly effective people. Selling skills are no different.  We […]

Go from Monologue to Dialogue 4 Ways to increase customer engagement on your sales calls Ask any salesperson what they do, and they will most likely tell you, “I sell for XYZ Agribusiness”. Then you ask, “How do you do that?”  Again, most salespeople will respond, “I go out to see farmers or agribusinesses and […]

The #1 Virtual Selling Tip From someone who made 3 virtual mistakes   Watch the Video Recently, I had the great opportunity to be on a virtual video/podcast episode of “The Thought Leader Series”.  This is a weekly video series produced by Farm Equipment Magazine.  Executive Editor, Kim Schmidt and I connected for about 20 […]

Are your fears undermining your sales results? Use these steps to build your sales confidence.  Don’t allow cold-calling anxiety to affect your actions   When we think about acts of courage, we typically don’t associate them with selling.  In sales, we wake up every morning, jump in the pickup, and head to our farmer or […]

Selling through Difficulty For those moments when selling feels like it’s all uphill! One of the best quotes on selling through difficulty I heard came from a speaker at a sales meeting.  I really wish I could remember his name, but there’s been too many years and too many speakers in between.  However, it was […]

Selling through Difficulty For those moments when selling feels like it’s all uphill!     If this podcast helped you on your journey to being more effective in your selling, I ask you to share it with those who might also benefit from it. Sign up for my weekly blog and podcast using the links […]

Part 2:  After we Re-open and then possibly quarantine again          Welcome back to the journey towards Re-Opening Agribusiness.  If you missed part one of this series, please go to Re-Opening Agribusiness Pt 1.  The key message was the Stockdale Paradox and these 5 considerations for selling in agribusiness during quarantine: During quarantine Purpose […]

Part 2:  After we Re-open and then possibly quarantine again          Welcome back to the journey towards Re-Opening Agribusiness.  If you missed part one of this series, please go to Re-Opening Agribusiness Pt 1.  Join me today as we discuss the next phase of re-opening selling in agribusiness. These five considerations are:   A […]

Re-Opening Sales in Agribusiness   Part 1:  The Stockdale Paradox and what to do during the crisis Just as the world re-opened in 1946 following the Great Depression and WWII, we will re-open as well.  And just like 1946, our lives will never be the same.  Not in our personal lives, not in our work […]

I really enjoyed the opportunity to interview Kacee Bohle, Regional Manager for Conservis.  We covered a wide variety of topics from the importance of working off the farm at least once in a farm kid’s career to sales to women in Ag.  Join Kacee and I as we spend some time talking agribusiness.   While […]

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