What to do when “The customer is always right”, even when they are dead wrong We all know the two golden rules of customer service – #1. “The customer is always right.” And #2. “When you think the customer is wrong, refer to rule #1.” The reason these rules are valid is that the […]
Change management for the sales professional “Challenging the Norms” was actually an evaluation requirement at one point in my career. It was a formal requirement that we were supposed to frequently challenge the status quo. I really enjoyed this requirement as it had the tendency to shake things up and get teams out of […]
Sales productivity and running your territory like a small business! The question is, if it was your money or you owned the company, would you pay yourself to do what you are doing? As an Ag Sales Professional, operating out your home office and selling on commission, You Do Own the business. Your territory […]
Originally published in Wisconsin Agri-Business News Quarterly – Fall 2017 The book Crucial Conversations came out many years ago and swept through the business world. I thought an agribusiness focused version would be helpful. As the farmer and producer have tougher times, so will agribusinesses. That leads to tough or crucial conversations. Appreciate the Wisconsin […]
And other things you shouldn’t try at home Last time, we talked about the slinky toy that was handed out in a sales training course. The slinky was symbolic to the continuous process of selling and following up with prospects and customers. If you missed it The Slinky and the Sales Manager. During this same course, […]
The problem with most sales training! Forty-five minutes into day one and I was already regretting my choice of seats. The morning started off great, several managers and top sales people gathered to attend a first round training session for our new sales training program. Feeling proud to be a part of this group, you […]
Top lessons for every Ag Sales Professional from McDonald’s A few years ago, the movie “The Founder” came and went quickly through theatres. So fast, most of us never had a chance to see it. Flipping through Netflix recently, I had a chance to watch it and was amazed by the great sales lessons you […]
The Path to Success They say you arrived where you are today because of your choices. Your career, your spouse, your financial situation and happiness in life…all due to your choices. If we accept that as true and we consider the fact that we often take the path of least resistance, we have a recipe […]
A Facebook Trend for the Ag Sales Professional There’s a trend on Facebook where people post something called “Truth is…” Most of the time I don’t pay much attention, but I saw one the other day that got me thinking about sales. When kids do them on Facebook, they then fill in a laundry list […]
Assessments Sustainable Training A Coaching Environment Organization Complete Article First published in Ag Innovator – Summer issue by Farm Equipment Manufacturer’s Association
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