When to pull the trigger on grain sales
This is not just for grain buyers or merchants. Your farmers pay for your products with the money they earn from grain sales. If you sell to farmers or your customers sell to farmers, listen to or watch this interview with Susan Stroud. It just might help you understand your farmer customers a little better.
Timeline and topic discussed:
0:45 The importance of understanding your farmer’s decision on grain marketing
1:10 Susan Stroud “No Bull Marketing”
3:02 Her journey from large grain company to entrepreneur
8:30 Working with Farmers, Grain Traders, and her leap into renewable fuels discussions
10:30 Making the complex simpler. Using visuals to explain the complicated world of grain
11:10 The significance of “No Bull”
16:00 The impending volatility of 2025 with a new administration
20:05 The different landscape in renewable fuels in Trump’s second term
23:45 What a non-grain marketer can do
27:00 The dilemma farmers get into when they feel they missed an old crop opportunity
31:02 What farmers need most – Keep it simple
40:26 Another emotion farmers have, “Sold too Soon” which quickly changes to “Didn’t sell Enough”
45:53 The importance of a good crop insurance agent to a farmers grain marketing ability
47:00 Opportunities to join Ag Summits and AgVentures
Click below to listen
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