How Dad farmed won’t get you there

3 ways to help stubborn customers

Farming is tough business.  And it just got a lot tougher in the last 12 months. 

This means selling to farmers is also tough!

Many times when selling to a farmer, we are asking them to change the way they farm.  We are often introducing new products, services, or technology to them.  

While we are convinced it is a great solution to their problems, our stubborn customers may not.

What to do when your stubborn customer says,

“Well, Dad farmed here successfully for 40 years, and he never used your products…..or used that technology…..or farmed that way.”

Click on the audio player below to listen to the podcast to learn 3 ways you can help stubborn customers step out of Dad’s shadow.

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