You Selling You to You
Your first customer is you and the first product you sell is YOU! Might be a tongue twister, but it is true.
This is not your standard run of the mill, “Fake it till you make it” message. I want you to understand that in the beginning and maybe even later in your career, you are going to harbor a lot of self-doubt in sales. Some of the reasons I feel this happens is due to the nature of the job. We have to know a lot about our products, our company, our customer’s industry, our competition’s products, the current market forces, and our suppliers. Secondly, no matter how good we are at all of that, most of our customers can leave us for our competition at a moment’s notice.
Listen in as we cover some of the methods you can use to build your sales confidence.
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