“I can’t afford it!” – Podcast

Says every farmer in today’s economy

If you call on farmers or livestock producers, then you hear that quote far too many times on your sales calls.  So often that you believe it’s true.  So often that you hang your head and struggle to make sales calls on current customers, let alone cold call on prospects.  You just know that you will get a shotgun blast if you cold call on a farmer and try to sell them a $600,000 piece of equipment, or building!

If this is you:

• Don’t lose hope. 
• Don’t hang your head. 
• Most importantly, don’t buy into the easy story line that, “I can’t afford it”. 

Instead, Listen in to hear 4 thoughts for building your confidence in what you do as a salesperson

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