A needed selling skill when selling through tough economic times on the farm
Last week, we went over the fact that farmers shop harder during tough times. This week, I want to also remind salespeople that in tough times producers will reduce all expenses with their vendors. You are going to experience more “No” responses in your closing questions than you did previously.
That fear of rejection (no) is still one of the strongest emotions that salespeople have. So fearful, many salespeople will find any excuse not to cold call or prospect. Just the act of turning the steering wheel and driving down the farmers driveway seems impossible.
Listen in as we go over how you can rethink your view of the dreaded “No” and a quick response to help you get closer to a “Yes”
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