The Podcast for the Ag Sales Professional
An agriculture podcast dedicated to selling in agribusiness. This Ag podcast focuses on the best practices for selling to farmers and livestock producers. We also focus on those salespeople who call on Ag buyers at the thousands of agribusinesses that serve the farming community.
Says every farmer in today’s economy If you call on farmers or livestock producers, then you hear that quote far too many times on your sales calls. So often that you believe it’s true. So often that you hang your head and struggle to make sales calls on current customers, let alone cold call on […]
Ever been asked to complete a SWOT Analysis? Ever wonder why? Or what you should do with it? SWOT stands for: To complete one, you first pick a subject. This could be a product, a competitor, or most often, yourself. Then, in a four-box diagram, you identify the strengths, weaknesses, opportunities, and threats to your […]
3 ways to help stubborn customers Farming is tough business. And it just got a lot tougher in the last 12 months. This means selling to farmers is also tough! Many times when selling to a farmer, we are asking them to change the way they farm. We are often introducing new products, services, or technology […]
Selling to farmers in tough times. Farming is always challenging, but right now it’s tougher than usual, with profitability under serious pressure for farmers. This means those selling to farmers are feeling the strain too. Recently, I had the privilege of collaborating with Margy Eckelkamp from Farm Journal. Together, we outlined seven actionable steps that […]
And what is your role as their salesperson when they do? Your farmer customers are struggling to stay afloat right now, more than probably ever in their farming history. Unless they farmed through the 1980’s, right now is their most difficult time. Your role as their salesperson or more importantly, their trusted advisor has never […]
How many of them are you? Good luck and let me know how it goes
Segmenting your way to Sales Success Are you calling on the right prospects in the right places? Are your salespeople calling on the right prospects in the right places? You might want to double check with them as I find far too many of us in agribusiness are “Fishing in Swimming Pools” Lots of activity […]
Dairy Boots and getting “Robbed” Every customer has a customer! This is so important for salespeople to understand that I want to repeat it. Every customer has a customer! If you sell to an agribusiness like a feed mill, grain elevator or Ag retailer, then that is obvious. However, you might be thinking that since […]
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