How to get comfortable handling the #1 objection salespeople face
Price objection remains the #1 problem sales teams face on a daily basis. In my workshops, coaching sessions, and presentations, price objection is still the one area that every salesperson wants to solve. While it will never go away completely, these two skills will help you deal with them. whether you are out in the field, in the farm shop, standing at the counter, or sitting in your customer’s board room, these skills will help you remain calm and keep the conversation going.
Keep this thought in mind when dealing with price objections: In my estimate of personally dealing with them for 30 years, working directly with dozens of salespeople I managed, and working with thousands of salespeople in training workshops, I would estimate that over 50% of price objections are not comparing equal products or services.
_______________________________________________________________________________________
If this podcast helped you on your journey to being more effective in your selling, I ask you to share it with those who might also benefit from it.
Sign up for my weekly blog and podcast using the links on this page
As a final request, take a look at the newest book on the market written specifically for you!
A Season for Sales: Your Guide to Ag Sales Success
The only book written specifically for the Ag Sales Professional, by an Ag Sales Professional!
Podcast: Play in new window | Download
Apple Podcasts
Google Podcasts
Spotify
Stitcher
RSS