Sales Complacency

Good enough is never good enough in sales

Every year, you will lose 5, 10, 15, 20% of your customers!    You put in the correct number for your company or territory.  Either way, suffice it to say you will lose customers every year.  They retire, pass away, switch to a competitor, or stop raising the crop/livestock your product is for.  Pick your reason, but customers leave us. 

That’s why complacency will eventually bring down your territory.  Said another way, there is no tenure in sales.  Tenure normally refers to when a professor is granted a job for life because they have been there for ten years.  In sales, we never get that with our customers.  We are only granted a sale because we add value to our customer.  The minute our customer doesn’t see that value, the selling relationship is over.  Maybe not that day, but soon our customer will stop spending money with us if they don’t perceive a value.

Signs of complacency

Overcoming Complacency

  Listen in as we discover the classic signs of complacency you might have and how to overcome them!

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