Sales Topics from 40 years in Agribusiness – VIDEO and PODCAST

Join me today as I interview Dave Lewis

Dave spent the last 40 years in agribusiness in the Midwest….in the same company.  As one of the longest running general managers in the cooperative system, Dave sat down with me to discuss some key points in developing a salesperson and sales team over those years.  And he’s not done yet.  While he’s enjoying retirement, he is open to some consulting type work.  Watch or Listen all the way through or use the highlight markers below to find key points in our interview.

Highlights:

        • 02:55 – Starting in sales on total commission…“This sales thing might not work”
        • 4:30 – 40 years in one company.  One of the longest standing general managers in the coop system
        • 6:50 – After 5 years, your board and your sales team is yours.  You built it
        • 7:20 – The 2 most important aspects of working with a sales team
        • 9:50 – The challenge of teamwork
        • 11:30 – How do you get your team going in the ultra competitive seed selling market
        • 12:50 – The high Cost-to-Serve requires a higher margin structure
        • 18:40 – The 2 most important factors for hiring sales people
        • 23:10 – How do you determine when to hire more salespeople?
        • 28:30 – Viewing your territory as a small business…you own it
        • 31:05 – We are a local business…High value…High Service…has to be worth something!
        • 34:45 – The future Sales Professional…technology…data…
        • 40:10 – The future Agribusiness Sales Team

To Contact Dave, reach him by email at:  

dlewisfs@gmail.com

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