3 M’s on how to sell when it’s worse than just tough times!
Over the past decade, considerable attention has been devoted to the topic of selling during challenging economic times. I’ve focused my topics and training on selling in Ag and to farmers during those tough times.
However, today’s market is different than those times. Today, we are faced with something unseen in our work history: a worldwide tariff war. And during a time in history when the world trade has never been more intertwined.
Our products are being manufactured, processed, mined, and resold back and forth across borders at the highest rate in history.
For every agribusiness, they should be looking at this as a recession or simply, more than just tough times. In 1980, we learned from the Russian wheat embargo that trade wars can disrupt a market forever.
What will happen to your business, your sales territory, or your customers after this war settles down? What can you do as a sales organization or individual salesperson?
Three M’s of selling in Ag: Move – Modify – Maneuver
1. Move: “Get out of the headlights.”
2. Modify: “Get them a different product.”
3. Maneuver: “Outflank the market.”
Listen in as we cover the three M’s in more depth to help you sell more confidently in a recession!
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