Dairy Boots and getting “Robbed”
Every customer has a customer!
This is so important for salespeople to understand that I want to repeat it. Every customer has a customer!
If you sell to an agribusiness like a feed mill, grain elevator or Ag retailer, then that is obvious. However, you might be thinking that since you sell direct to farmers, this doesn’t apply to you. But think about a farm. It’s a business. Yes, they might be the end user of your fertilizer or tractor, but the consumer chain is just getting started.
Listen in as we discuss why it is so important to focus your sales efforts on your customer’s customer!
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