Did you grow up on a farm? Did your dad hate certain salespeople that called on him? OR Did he hate all salespeople that called on him? Do you hear your dad’s voice in the back of your head as you turn down the driveway to cold call on a prospect?
4 Ways to Stay Safe When Selling in Ag Surviving Impaired Drivers, Fidgety Horses, Limb Crushing Equipment and Strange Customers!
3 Negotiating Tactics for the Ag Sales Professional From a great new book by Chris Voss, “Never Split the Difference”
Is this where your next sales call will be? Customers are no doubt busy from time to time. Selling to farmers, livestock producers and agribusinesses is no different. There are times of the year when it seems virtually impossible to get an appointment. As harvest approaches, […]
7 Strategies for Selling to Busy Farmers Game plans for the ag sales professional during harvest Originally published in Coach’s Corner in Feed & Grain Magazine Sep 2018
Excited to have the opportunity to share an important sales tool with the Wisconsin Agribusiness Association in their quarterly magazine. If you are not familiar with it, you should be. Great articles every quarter. Yes, mostly associated with the Wisconsin market, but you would be surprised how relevant they are nationwide. For a direct link […]
Excited to have the opportunity to share an important sales tool with the Wisconsin Agribusiness Association in their quarterly magazine. If you are not familiar with it, you should be. Great articles every quarter. Yes, mostly associated with the Wisconsin market, but you would be surprised how relevant they are nationwide. For a direct link […]
Fear of the Farm Call And the 5 steps to overcome those fears
And the 5 steps to overcome those fears Jody was calling me from the prospect’s parking lot. A bit nervous to make her first call on a prospect alone, she phoned to “just talk” for a few minutes. It didn’t take long to realize the anxiety around this call had been building with Jody for […]
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