Tag: ag business

If you are in sales, then sales meetings are a fact of life Use these three action items to get more out of every meeting!

Originally published in Wisconsin Agri-Business News – Winter 2018     How do you measure your salespeople?   How do you measure yourself?   “I wonder what they do all day.  Who’s making sales calls and who isn’t?” says the general manager about his remote sales team. “Bob is really doing great in his territory!” Says […]

Live up to everything you promised your prospects and customers             We are almost at that time again.  It’s 2019, which is only one short year away from 2020, which is, of course, a big election year in the US, which of course means we will be inundated with advertisements, debates, and those overly discussed, […]

Where do you start when you want to change, build or rebuild the sales culture of your agribusiness?         One of the most interesting benefits of training sales teams all over the US is experiencing a wide variety of sales team cultures.  You might think that salespeople are salespeople and sales teams are sales teams.  […]

Develop Follow up skills to be Relevant, Resilient, and Sell more   Most of the sales teams I work with are in long-term relationships with their customers.  It’s not a one-and-done sale.  They sell their customer over the course of years, decades, or their entire selling career.  Some of these salespeople become close business advisors […]

“What? Now I have to collect on the sale!” Will Secor from CoBank had a tough job this week but did well.  He gave the opening keynote on Monday morning to several hundred attendees at the NGFA Country Elevator Conference.  Obviously, times are a bit tougher in agribusiness and some of the areas aren’t the […]

Part 6 of “Knowing” how to sell is not enough Our journey to eliminate the gap between what we know we should do and actually doing it continues. Part 1:  Knowing how to sell is not enough Part 2:  Talking too much. Part 3:  Routine versus a Rut. Part 4:  Fear & Conventional Wisdom holding […]

Part 3 of “Knowing” how to sell is not enough   Our journey to eliminate the gap between what we know we should do and actually doing it continues. We touched briefly on the five most common causes of the knowing-doing gap.  To read it, go to Knowing how to sell is not enough Then […]

Part 2 of “Knowing” how to sell is not enough! Most of us remember the lovable, know-it-all character of Cliff Claven from the sitcom “Cheers”.  If not, Cliff was the local postman who frequented the Cheers bar and knew something about everything.  His famous opening line was, “A little-known fact, …..” and he would share […]

If you are struggling to find, training and retain top-performing employees in your agri-business, you are not alone.  Generational shifts, mergers, acquisitions and market disruption have increased the challenge of holding onto an employee for life. Listen in to this podcast as I interview Mark Waschek from Ag 1 Source as we discuss: 00:45 – All about […]

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