Where do you start when you want to change, build or rebuild the sales culture of your agribusiness? One of the most interesting benefits of training sales teams all over the US is experiencing a wide variety of sales team cultures. You might think that salespeople are salespeople and sales teams are sales teams. […]
Develop Follow up skills to be Relevant, Resilient, and Sell more Most of the sales teams I work with are in long-term relationships with their customers. It’s not a one-and-done sale. They sell their customer over the course of years, decades, or their entire selling career. Some of these salespeople become close business advisors […]
“What? Now I have to collect on the sale!” Will Secor from CoBank had a tough job this week but did well. He gave the opening keynote on Monday morning to several hundred attendees at the NGFA Country Elevator Conference. Obviously, times are a bit tougher in agribusiness and some of the areas aren’t the […]
Part 6 of “Knowing” how to sell is not enough Our journey to eliminate the gap between what we know we should do and actually doing it continues. Part 1: Knowing how to sell is not enough Part 2: Talking too much. Part 3: Routine versus a Rut. Part 4: Fear & Conventional Wisdom holding […]
Part 3 of “Knowing” how to sell is not enough Our journey to eliminate the gap between what we know we should do and actually doing it continues. We touched briefly on the five most common causes of the knowing-doing gap. To read it, go to Knowing how to sell is not enough Then […]
Part 2 of “Knowing” how to sell is not enough! Most of us remember the lovable, know-it-all character of Cliff Claven from the sitcom “Cheers”. If not, Cliff was the local postman who frequented the Cheers bar and knew something about everything. His famous opening line was, “A little-known fact, …..” and he would share […]
If you are struggling to find, training and retain top-performing employees in your agri-business, you are not alone. Generational shifts, mergers, acquisitions and market disruption have increased the challenge of holding onto an employee for life. Listen in to this podcast as I interview Mark Waschek from Ag 1 Source as we discuss: 00:45 – All about […]
Is the Marketing Department not listening to the Sales Team? Are Salespeople not selling your products correctly, as promoted by the Marketing Department? Then listen in as Standing Partnership’s Growth Marketing Expert Andrea Shea sat down with Agribusiness Sales Coach Greg Martinelli recently to talk about how to align marketing and sales. Listen to the podcast Sales […]
Listen in as I am joined by Andrea Shea to discuss the role of Standing Partnership in bridging the gap that exists between Marketing Departments and Sales in many agribusinesses. Standing Partnership is a marketing communications company based in St. Louis with projects nationwide. For more information on Standing Partnership and their services or to […]
In confusing situations, here’s how to guide your customers to the right solutions The discussion had gone on for hours. We looked at seed varieties, multiple nitrogen strategies and several different herbicide programs on this sales call. I was riding along with an agronomist this past year as he met with several customers in the […]
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