Burned out? Been there done that? Been to the rodeo one too many times? Your sales career “Jumped the Shark”? (Happy Days reference). Are you stuck in that rut of…Every Tuesday, I call on Joe, then Ed, then the feed store in Springfield? Wednesday is the coffee shop crew, then … It happens to the […]
I don’t want to discount all the work that goes into creating logos, mission statements and slogans because those are critical for overall brand recognition and advertising purposes. Those elements definitely have their place in a business. However, to your farmers, to your grain & livestock producers, to your Ag retailers & feed dealers, “You” […]
One of my best customers used to have fun by frequently referring to me and my competition as “feed peddlers”. I think he was just having fun as he did continue to buy from me and we had a good working relationship as well as a friendship over the years. His insinuation that we were […]
Better yet, let’s prove how Invaluable (beyond calculable or appraisable value) you are! Paperwork gets lost – orders don’t get entered – drivers put products in the wrong bin – sales people forget to write down the correct price – farmers pull feed from the wrong bin – products are mixed incorrectly – seed is […]
Last time, I wrote about the number #1 quality farmers looked for in their sales person. The Purdue research polled over 1600 grain and livestock producers, large and small. That survey revealed that Honesty was the #1 quality. Sounds easy. Don’t’ lie, just be honest. However, I think it goes way beyond that. Farmers, anyone […]
Make One Last Call It’s late in the afternoon on any given day and you’ve logged a lot of miles this week. As you drive through your territory or you sort through e-mails at your desk, you gradually start to reason with yourself. “I need to take a break”. “No, I Deserve a break!”. Your […]
I know why I want to segment my customers, but How do I go about segmenting them? In our last blog, we covered why you want to segment your customers…. increased sales, increased profits, increased sales productivity, gaining clarity on who to call on and what products or services to offer them. Now comes the […]
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