Tag: Agri-business

Often mislabeled as soft skills, they are essential to your ability to sell     It’s in the darkest of times that we find the most value in what is often mislabeled as “Soft Skills”.  I say mislabeled because these are the hardest skills to actually teach, learn or even explain at times.  However, mastery […]

7 Essential Selling Skills   Often mislabeled as soft skills, they are essential to your ability to sell   For further training and development on this topic, We are excited to launch a unique sales training course.  Click on the link below to learn more about the virtual training course on the 7 Essential Selling […]

Did you get your money’s worth this year?   November through March is trade show season in agribusiness.  Between state, regional and national shows, it becomes a blur as to where you went, who you talked to and what you were supposed to follow up on.  By the time you get unpacked from one show, […]

Did you get your money’s worth this year?   Listen in as we uncover some additional ways you can evaluate your Return On Investment.   _______________________________________________________ There is simply no other book like this one. A front line view of what it’s like to sell everyday to farmers, livestock producers, and agribusiness buyers.Written specifically for […]

Does your power steering go out right when you get to the prospects drive way?   I had the great opportunity to be on the Rural Lifestyle Dealer’s Podcast with Lynn Woolf, Managing Editor of  Rural Lifestyle Dealer .  They have great articles, podcasts and webinars available on all subjects related to serving this part of […]

Are you offering too much value?   How could you possibly offer too much value to a customer?  Working with salespeople over the years, one of the most frequent comments I hear regarding their selling style is, “I’m not a pushy sales guy.  I’m not out there pushing product!” Or “I’m a challenger salesperson or […]

The 4 Customer Engagement Levels Are you offering too much value?   As always, I hope this helped you on your journey to being more efficient and effective in your selling.  If this helped, I ask you to share it with those who might also benefit from it.   Sign up for my weekly blog […]

What to do when the market kicks you in the teeth! Every day in the agribusiness world, it happens.  Somewhere out there, good, hard-working salespeople are hustling, having success, doing all the right steps to grow their territory, and then it happens.  A “bad” thing happens to them.  Sometimes their fault.  Sometimes with plenty of […]

4 bad things that happen to good salespeople   And the 3 ways to turn them around   What to do when the market kicks you in the teeth!

  In sales, we ask customers to change from their current products, switch to our products, and leave the known!   What’s so hard about that?   If you think about what we do in sales, it’s all about change.  Not us, but our customers.  They are currently buying from someone.  Satisfied or not, they […]

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